Susan Bordo who wrote Hunger as Ideology and John Berger who wrote Ways of eyesight argon both concerned how people view images. Bordo wants you to coquette to your emotions when viewing an image. Berger wants you to have feelings for the image. They both have their own authoritative commission of looking at pictures or paintings. Â Â Â Â Â Â Â Â Berger said, Original paintings atomic number 18 silent and still in a sense that development never is(Berger 125). When viewing an image Berger wants you to reflexion the detail and meaning. He thinks the way you view an image is the way you are handout to interpret the image. Berger wants you to feel the image so you will close to experience an emotional connection with the picture. When I view heap Basement, Berger would be impressed that I fix myself believe that I am there. When viewing images through Bergers way its livelier and you evolve the fell effect of the subdivision that you are viewing. Bordo sa ys, to bear in examples that appear to violate traditional gender-dualities and the ideological messages contained in them(Bordo 166). Almost all the time its your less than bonnie persons in the advertisements. It always seems to be a perfect construct woman or man. There is a meaning in each and every ad harmonise to Bordo.

For example, the woman in the Virginia Slims ad, she is a slender lady who is subtle looking. The buyers of this product are not always slim or as unspoilt looking as the person in the ad. I would wish to see that they would make the ads more vivid and I the likewise think that Ber ger would agree with me. When advertising so! mething, the ad should be what you get. none of this false advertising, consumers do not like that. If Berger and Bordo... If you want to get a full essay, order it on our website:
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