Case study Example | Topics and Well Written Essays - 250 words - 127

Case Study ExampleThe company has also locked out jaunt agents (Kotler and Bowen 21) and encourages its passengers to buy tickets directly from it. This has allowed it to eliminate the need to pay commissions, something that fits in with its cost-cutting strategy.Southwest tends to avoid big airports that are riddled with bureaucracy and delays that reduce its overall energy (Kotler and Bowen 21). This was one of its dilemmas when it decided to go head-to-head with US Airways in Philadelphia, which embodies the red tape nature of Americas largest airports. Any form of delays lower skill and this is closely related to the companys cost-cutting mantra. Despite everything, rivals have started to catch up with Southwests cost leadership strategy (Kotler and Bowen 21). The company is no longer the only budget airline in the US, and some rivals like JetBlue and AirTran are offering even lower prices. Southwest has now started experiencing the problems faced by large carriers the same on es it exploited to take over their